Active, in-the-field training service for distributors<\/li>\n<\/ul>\nUFI Filters, a leader in the world of filters and thermal management,<\/strong> is on the front line of the fight against the sale of counterfeit spare parts<\/strong> through a range of traditional and e-commerce channels. To fight the root cause of the phenomenon, the UFI Filters Group has activated a series of strategies together with Convey,<\/strong> a company from Turin that is a leading provider of services for fighting counterfeits online, with the aim of limiting the sale of fake spare parts which are invading the market through the internet.<\/p>\nEver since 1972, UFI Filters has been working to protect its products and associated brands through the registration of its brands and patents<\/strong> on the main global markets. This is a first, indispensable step toward fighting the counterfeit trend, which has become a full-blown problem for the sector. The annual revenue for fake products is, in fact, estimated at 1,700 billion euros, generated by products that mainly come from China and the Far East, from countries like Thailand, Indonesia, India; ultimately reaching the doorway to Europe through the Middle East (Emirates) and Turkey (source: S.I.A.C. \u2013 Sistema Informativo Anti-Contraffazione della Guardia di Finanza italiana). The phenomenon has negative effects for everyone in the supply chain, from the manufacturers of original parts, to distributors, to the end user \u2013 the car owner \u2013 who is unaware of the dangers posed by fake spare parts that have not undergone rigorous quality control.<\/p>\nAction by the UFI Filters Group has begun with the registration of its active brands \u2013 UFI Filters and SOFIMA Filter<\/strong> \u2013 and of the Group’s patents on the main global markets. To date UFI has registered 167 patents<\/strong> and utility models. This starting point allows UFI to collaborate with Convey in Internet Intelligence & Protection on the main international internet sales platforms, especially Chinese and Turkish ones.<\/strong><\/p>\nThe battle against counterfeit products is not limited to fighting the counterfeiter. The probability of success is increased through the collaboration of proxies<\/strong> \u2013 e-commerce platforms, social networks, internet service providers or hosting providers \u2013 that do not want to be responsible within the sale of fake products. By means of a \u2018take down notice\u2019 backed by a claim to intellectual property and registered patents, the illicit offer is rapidly removed and, in the event of a repeat offence, the counterfeiter’s account may be closed permanently. Such action is consistent with international e-commerce regulations.<\/p>\nFurthermore, through more traditional channels, UFI Filters offers a service to its own distribution network,<\/strong> providing training sessions to help customers distinguish original products from counterfeits \u2013 especially those products most affected by counterfeiting such as the “H2O” and “ONE” family and high-filtration water filters, which are the outcome of exclusive UFI technology.<\/p>\nThe action by UFI Filters to fight inappropriate use of its brands and the violation of its patented technologies is further strengthened by the use of labels attached to the product packaging in particularly high-risk markets, such as the Far East. These labels<\/strong> include a QR code and are produced using printing techniques that make them very difficult to copy.<\/p>\nLuca Betti, Aftermarket Business Unit Director <\/strong>of the UFI Filters Group,<\/strong> comments: \u201cOur partnership with Convey is crucial to fighting the fake product phenomenon at its source; in other words, through channels like the internet that are especially difficult to control. This collaboration has helped Convey raise awareness in the market, showcasing the UFI Group as an example for a pilot project that will include other players in the sector. UFI Filters also offers immediate technical and legal support to its own Aftermarket distribution network, for instances of counterfeiting reported by customers. Therefore, to put an end to this phenomenon, our official distributors must always be contacted when purchasing products that bear the UFI Filters or SOFIMA Filter brand.\u201d<\/p>\n <\/p>\n
About Convey Srl:<\/u><\/em><\/a><\/p>\nConvey Srl is a company based in Turin that has been working with international leaders for over 10 years to provide services for the fight against online counterfeiting, safeguarding Intellectual Property on the internet.<\/em>
\nSpecifically, the Company provides services to fight internet counterfeiting across a very wide range of industrial sectors and for all the classic environments found on the Web: e-Commerce Platforms, Social Networks, Websites\/eShops. Convey also provides Internet brand compliance services to provide systematic control over distribution channels and over the behaviour of licensees\/distributors on “virtual markets”.<\/em>
\nOver one hundred customer Brands (in Italy and abroad) are protected through a holistic approach, based on the valorisation of the company’s entire Intellectual Property Rights (IPRs) portfolio, using tech solutions like Internet intelligence that provide a rapid census of the main critical areas; applying Business Intelligence, which helps recognise the most dangerous counterfeiters; and, finally, using IPRs Online Protection methods. This last methodology is managed by a large, consolidated team of experts, who have specialised legal and procedural know-how, guaranteeing elevated success rates \u2013 more than 95% of cases \u2013 when taking down counterfeit advertisements or offers and closing websites or accounts that contain illicit content and\/or domain names.<\/em><\/p>\n[\/vc_column_text]
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